Archives for March 4, 2012

New tools and policies for Publisher Networks in the Ad Exchange

As the size and quality of publisher networks have grown, so has their need to operate more efficiently and profitably. With this in mind, we’ve rolled out a series of updates for publisher networks in DoubleClick Ad Exchange.

First, we’ve revised our policies to allow publisher networks to use the Ad Exchange even if they own & operate few (or none) of the sites they represent. As always, every partner site has to meet the same high-standards of quality as every AdX publisher.

Second, we’ve built a set Network Partner Management tools that make it easy to add new partners, manage hundreds of domains, and monitor their performance.


For current clients, using these features requires no changes to your existing tags. In addition, reporting, payment and site management remains in your hands.

If you’d like to learn more about these new capabilities, please sign up for one of the webinars below, contact your Ad Exchange account representative, or tell us how to contact you and we’ll have someone reach out.

US Webinar
Tuesday, March 13 at 11am PST (1pm CST / 2pm EST)
Register HERE

EMEA Webinar
Tuesday, March 13 at 2pm GMT (3pm CET)
Register HERE

Posted by Drew Bradstock, Product Manager


DoubleClick Publisher Blog

It’s time to stop PROTECT IP

A couple months ago, I wrote this about SOPA:

SOPA galvanized the tech community, from start-ups to venture capitalists to the largest web companies. SOPA was an unexpected shock and a wake-up call. Well, guess what? Now the internet is awake. And I don’t think it’s going back to sleep any time soon. We might need to rally again in the near future, but we can do that. The internet learns fast.

Now it’s time to rally and get loud. It’s time to call your Senators. Heck, it’s time to ask your parents to call their Senators. If you think the internet is something different, something special, then take a few minutes to protect it. Groups that support SOPA have contributed nine times more money in Washington D.C. than our side. We need to drown out that money with the sound of our voices. I’d like to flood every Senator’s phone, email, and office with messages right up until January 24th.

If you need a quick refresher about why the Stop Online Piracy Act (SOPA) and PROTECT IP Act (PIPA) are horrible ideas, Google did a blog post talking about how SOPA and PIPA will censor the web and won’t stop actual pirates. Or read about how capricious takedowns can cause serious collateral damage. Find out how real, legitimate companies can be run out of business.

What you can do?
It’s time for action. Call your Senator right now. Spread the word to your friends and family. Promise not to vote for politicians who support SOPA. Print out some PDFs and post them at work or on your campus. There’s also protests and meetups happening today in New York, the Bay Area of California, and Seattle. Don’t live in the United States? You can still petition the State Department at americancensorship.org.

This is it. You want to look back months from now and know that you did everything you could to protect the internet. Call your Senators, educate your friends and family, and please spread the word about PROTECT IP and SOPA as widely as you can.

But if you can only spare five or six minutes, please call both of your senators below:


Thank you!


Matt Cutts: Gadgets, Google, and SEO