Do you know what your website looks like on a mobile phone? Just because you can see your site on a smartphone doesn’t mean that it’s mobile-friendly. So, what is a mobile-friendly site? It’s a website designed specifically for mobile users and mobile devices. It’s fast to load and easy to use—no scrolling or zooming required.
The mobile opportunity is growing. Recent research [Ipsos study] suggests that smartphone ownership is quickly on the rise in the UK, jumping from 30% in Jan-Feb 2011 to 45% in Sept-Oct 2011. And those smartphone owners use their devices to search for information. Google mobile searches grew 400% in the last two years. Yet many British businesses still do not have a mobile website.
As 61% of users are unlikely to return to a mobile site that they had trouble accessing from their phone and 40% of consumers would go to a competitor’s site, businesses need to get mobile in order not to miss out on customers who specifically search for their products or services.
The most important thing you can do to grow your business using the mobile web is to create a mobile-friendly website. So today we’re launching an initiative called GetMo that provides tools, information and resources to help UK businesses “Get Mobile”
So, are you ready to GetMo? Visit howtogetmo.com where you’ll find the resources you need to learn about what makes a good mobile site and how to start building one.
Here’s what you’ll find at howtogetmo.com:
- See what your customers see. Enter a website address into the GetMoMeter and see what your site looks like on a mobile phone. The GetMoMeter will analyse your site and give you customised recommendations on how to make your site more mobile-friendly. You can even download a free customised report on how to better serve your customers mobile experience!
- Learn about why mobile matters: Great infographics and the latest data will help you learn more about mobile trends and why mobile-friendly sites really matter.
- Get inspired by great examples: Look at the mobile sites of UK businesses who are doing it well and learn how to make your site better with our ten mobile site best practices.
- Find a mobile site builder who can help: Check out our list of mobile site developers who can help you build your mobile website.