What do Air France-KLM travelers get with Affinity Search?

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The best airfare deals across their combined global network, instantly!

Affinity Search uses ITA Software’s pricing and shopping technology to let travelers search the AFKL global network for the best deals. Results immediately display the lowest price for each destination with an intuitive Google Maps solution. It also includes filters that make it easy for travelers to select flights based on price, dates, duration and more.

When travelers select a point of departure, the new feature instantly returns prices to AFKL destinations worldwide for travel during a period of up to 180 days from the departure date. The traveler can then explore the results returned and complete a booking in a few simple steps.

Martijn van der Zee, SVP of eCommerce, AFKL said they selected ITA to develop Affinity Search because, “We knew they were the best partner for the job. We’ll be able to give our travelers useful features with ITA’s technology and we like their commitment to solving difficult airfare search problems.”

A global leader in air travel and Europe’s largest airline, AFKL has long been focused on driving value for their customers. They soft launched Affinity Search on airfrance.com for the Austrian, Finnish, Greek, Italian, Spanish and UK markets, and on klm.com for Finland, Greece and Austria. Now, they are progressively extending the functionality to their other country websites.

We can’t wait to see what AFKL does next. 

To learn more about ITA, visit www.itasoftware.com.

Posted by Nicola Simionato, Head of Account Management, EMEA


ITA Software Blog

Upcoming Webinar: GoMo for Publishers

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As part of our ongoing GoMo initiative, last week we connected with nearly 500 digital advertisers in a live webinar to share tips and tools on how to optimize advertiser websites for mobile.  This Thursday, we’ll be hosting a second webinar, GoMo for Publishers:  Mobilize Your Site and Maximize Your Ad Revenue, with an exclusive focus on the needs of online publishers.

Mobile web consumption is exploding.  For many publishers, mobile traffic represents more than 30% of total site visits, and the trends continue to point upward.  Despite this, 80% of online publishers don’t have a mobile-optimized website, and they risk losing their fastest-growing audience.  61% of consumers would likely never return to a site with a poor mobile experience.1  That’s why we recently launched GoMo for Publishers, to provide publishers with new tools to start optimizing for mobile.

Join Google on Thursday, March 22nd at 10:00 am PT/1:00 pm ET, to discuss why it’s imperative to build for mobile and delight your mobile users  We’ll show you all the tools you need to get you ready to go mobile. Sign up today and log on to learn:

  1. Why go mobile? Your users have gone mobile in a big way, hear why you must follow suit.
  2. 10 tips for building mobile sites   Mobile is different.  Learn 10 practical tips for building engaging, uniquely mobile experiences.
  3. Best practices in action Hear from web publisher FindTheBest about the success they have seen from going mobile. 
  4. How to get started Google is here to help. Learn about tools we’ve created to get you started on the path to delighting your users and maximizing your mobile revenue.

Sign up for the webinar today.  We look forward to seeing you on March 22th!

Posted by Joseph Corral, Product Marketing Manager, Google Mobile Ads

Source (1): Compuware, “why the mobile web is disappointing end-users.” March 2011


Google Mobile Ads Blog