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Enabling social sharing with FeedFlare

April 20, 2012 By Leave a Comment
Increase your business with more online customers with help from SEO Consultants London.

Feed content is being constantly distributed via new channels and endpoints every day.   More and more, these new channels involve sharing your content in social networks and applications such as Facebook, Twitter and Google Buzz.

Recently, we launched our Socialize service to help you as the publisher distribute your feed via social networks, with the first network being Twitter.   If you use Blogger, you can already connect your feed to Buzz via the “connected sites” link in Buzz.

But it’s equally important in the social world to make sure your subscribers can also share your feed content easily on these social networks.  FeedFlare helps enable this by allowing you to configure links in your feed that promote sharing.   You can do this by going to the Optimize tab FeedBurner and choosing FeedFlare, and then of course, adding some flare.

Now, we won’t berate you for only doing the “bare minumum,” nor do we recommend having “37 pieces of flare” in your feed – but we do think you should express yourself with at least a little flare that helps your subscribers move your content around these social networks a little easier.

To that end, just yesterday we enabled the official “Post to Google Buzz” FeedFlare in our catalog, which easily allows users to repost your content to Google Buzz, and then automatically updates the label with the number of times it was posted.

These links appear as so in your feed (though the exact presentation will vary depending on where your feed is being displayed):

Also included in our official catalog are “Share on Facebook” and others that may be relevant for your audience.  If you are an old time FeedBurner user, it may be time to revisit your FeedFlare setup and add some of these new ones.

In addition, if you don’t see the FeedFlare you need, you can always develop one using the FeedFlare API which is documented in our FeedFlare Developer Guide.

Posted by Steve Olechowski, FeedBurner Team


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Part 3: Implementing Your Conversion Rate Optimization Process

April 20, 2012 By Leave a Comment
Increase your business with more online customers with help from SEO Consultants London.

This is the third part of a three part guest post by one of our GACP partners, Conversion Rate Experts.



Previously in this series, we discovered how your conversion rate optimization process can be improved by adding some critical planning and research. In this article we will see how Conversion Rate Experts (one of our Website Optimizer Authorized Consultants) recommend taking those learnings and applying them. Take a look at part 1 and part 2 to see the previous steps.


Step 7: Design your experimental web pages (your “challengers”)


This is the point at which you’ll create the content that you’ll be testing. Create wireframes of the new pages (or page elements). 

 

Create your wireframe first


Pay particular attention to critical copy elements such as the headline, introductory paragraphs and calls to action. Carry out several usability tests on the wireframe and discuss them with anyone who has an empathic understanding of your customers.



Step 8: Carry out experiments on your website


For each split test, follow a procedure that ensures that all team members understand what the test is, why you’re running it, how it fits into the site, how it aligns with the business goals, and how you’ll measure success. These experiment plans create a valuable archive of your business’s evolution. Once a test is started, the software takes over. All split-testing software automatically calculates when one version of the page has generated statistically significantly more conversions than the others, at which point you can end the test and promote the winning version to be your new “control”. If you are new to split-testing tools, check out this quick start guide to Google Website Optimizer and conversion rate optimization.



Step 9: Transfer your winning campaigns into other media


Diversifying your customer acquisition channels gives your business more stability. Your increased conversion rate will mean you can profitably invest more in advertising channels such as SEO, PPC, social media, affiliate marketing and offline media. Also, explore how the insights from your winning experiments can be implemented in other parts of your marketing funnel.

  • A winning appeal in a landing page test can provide a winning headline for your AdWords campaigns (or vice versa)
  • A winning landing page can be adapted for space advertising in offline media
  • If a particular offer performs well in your own marketing materials, your affiliates may benefit from using it too

Insights from winning experiments can be implemented in other media such as print advertising.

Summary


As you can see, while a lot of work, your results will reflect the effort that you put in. Keep in mind that the process is not a one-off event, rather it is an iterative methodology. Subsequent experimental plans will be based on the outcome of the previous experiments and each improvement builds upon the success of the previous ones. 

With iterative testing your profits can only go up—because you only keep the winners.


Each time your conversion rate is increased, it becomes increasingly difficult for competitors to compete. Also, as your conversion rate grows, more opportunities present themselves. Hopefully this series will give you some ideas that you can take and implement into your own Conversion Rate Optimization processes. If you want to see the whole process in more detail, check out the full Conversion Rate Experts Process.

Posted By Shane Cassells, Google Conversion Team


Conversion Room

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