Google: From Idea To Present Day
The following short video tells the story of Google from its inception to the present day.
The following short video tells the story of Google from its inception to the present day.
Google have launched the Google Trusted Stores Program to help online consumers shop with more confidence. The original post can be found here.
Online shopping is great for many reasons, but most of all it’s a convenient and fast way to turn your intent to buy that new pair of running shoes, for example, into an actual purchase. But shoppers tell us they’re often nervous about buying from online stores they don’t know. We created the free Google Trusted Stores program to help solve this problem. When shoppers see the Google Trusted Store badge, they know in a snap they’re shopping with a reputable retailer and they can feel confident making an informed purchase.
We’ve been testing the program since last fall with about 50 online merchants and more than 10 million orders. It’s working even better than we hoped, generating positive feedback from shoppers and increasing sales for merchants. Starting today, Google Trusted Stores is open to all U.S. merchants who want to apply.
This badge is only awarded to online stores that deliver a great overall experience, so even if you haven’t shopped with this merchant before, you can easily tell if they are trustworthy, ship quickly and reliably, and offer exceptional customer service. If there’s a problem with your purchase, we’re here to help. When you buy from a Google Trusted Store, you can opt in to get up to $ 1,000 lifetime purchase protection per shopper. And our dedicated customer service team is there to work with you and the merchant to assist in resolving the issue.
Helping merchants demonstrate their excellence and earn new business
Google Trusted Stores helps online stores attract new customers, increase sales and differentiate themselves by showing off their excellent service via the badge on their websites. Soon the badge will also appear on Google.com ads and in Google Shopping results.
Over the last nine months of the pilot, our tests show that participating in this program can help merchants big and small. For example, Wayfair, the largest online-only retailer of home goods and one of the top 50 largest online retailers as ranked by Internet Retailer, increased sales* on its site by 2.3 percent with Google Trusted Stores. And Beau-coup, a specialty online favors and gifts retailer, saw an 8.6 percent increase*. Take a look at our merchant success stories to learn more about how Google Trusted Stores has had a positive impact on website conversion rates and average order sizes for online retailers.
Google Trusted Stores is entirely free, both for shoppers and for online stores. We’re still testing the most helpful ways to display Trusted Stores information to shoppers, so you may see different versions, or none at all, while we conduct experiments. If you’re a merchant and would like to participate in the Google Trusted Stores program, please apply.
Posted by Tom Fallows, Group Product Manager, Google Shopping
*Increased sales percentages are based on a combination of uplift in conversion and average order size.
Google Affiliate Network Blog
The below article by Sameer Samat, Vice President of Product Management, Google Shopping, talks about the improvements made to Google Shopping and how it makes it easier for merchants to participate in and get more out of Google Shopping. The original post can be found here.
In May, we announced Google Shopping, a new way for people to find and research products, and discover where to buy those products online or nearby. Google Shopping helps people turn their shopping intentions into actions quickly and easily, and then connect directly with merchants to make purchases.
Progress, improvements and easier onboarding
We’ve been pleased by the rapid adoption of Google Shopping in the retail community; tens of thousands of merchants, including many marketplaces, have come on board and are participating in Google Shopping via the new model, based on Product Listing Ads (PLAs). Overall, this represents inventory from over one hundred thousand sellers.
As the transition to the new model continues, we’ve made changes that will make it easier for merchants to participate in and get more out of Google Shopping. We outlined several of these last month and are pleased to share several more:
|Google Trusted Stores annotations are now appearing on Google Shopping|
Of course, it’s not too late for merchants to get on board and optimize their campaigns prior to the upcoming holiday shopping season. We’ve recorded a series of Hangouts on Air to help small and mid-sized businesses transition to Google Shopping, and have made some Google Shopping best practices available here.
Some Google Shopping Superstars, and the Three C’s
We’ve seen some early success stories from a variety of retailers, demonstrating how Google Shopping has helped them to connect with consumers, drive clicks to their websites and improve conversion rates. Highlights from some mid-sized merchants are listed below; you can find the full text of all these success stories following each description.
There’s more to come!
We look forward to sharing more with you over the coming months — from new merchant tools that provide more control and flexibility, to new features that will make holiday shopping easier and more fun for consumers. We’re also in the process of planning our 2013 roll-out of Google Shopping in Europe, Asia and Latin America. We’ll have more to share in the next few weeks, so stay tuned.
Posted by Sameer Samat, Vice President of Product Management, Google Shopping
Matt Cutts, the head of Google’s spam fighting team, posted via Twitter, that Google will be making a “small” algorithm change that will effect “low quality” exact-matched domain websites. These “low quality” websites will see a fall in their search engine rankings. This new change is said to affect 0.6% of English-US search queries.
Google’s previous updates, Panda and Penguin were aimed at low quality content and fighting web spam respectively, however, this latest algorithm update is said by Matt Cutts, not to be related to either Panda or Penguin.
An “Exact Matched” domain, is a domain name that copies the search query or keyword.
For example, if someone is looking/searching for “buy red widgets” in the search engine, and one of the results that appeared was “www.buyredwidgets.com” – that is an exact-matched domain. The domain name “matches” the keyword phrase “exactly”.
This new Google algorthm update is targeting LOW QUALITY websites with EXACT MATCHED domains. So, if you have an exact-matched domain and that the content on that website is of “good quality” it should be fine. But unfortunately, we have seen many times in the past, with Google updates that there can be collateral damage to innocent websites. Only time will tell…
So, does your websites an exact matched domain?
Does it have good quality content?
If NOT, you had better be prepared for the coming Google Storm…
Google no longer use separate descriptive names and codenames. Usually the descriptive names are just repeats of the information in the short description. Names are sometimes used for providing a unique identifier for a given change, so in cases where we there isn’t a name, an ID number is added.
Here is the list of updates for June:
Here’s the list of updates for July:
These list of updates were taken from a Google Blog post.
Google is updating Google Shopping, and in the following article, Jennifer Dulski, Director of Product Management at Google Shopping, describes what is happening with Google Shopping.
We’re dedicated to helping merchants succeed with Google Shopping and a huge part of this success involves making it easy for businesses to optimize their accounts, especially before the holiday season. For example, we recently released an update to AdWords Editor that allows retailers to easily manage Product Listing Ads at scale and delivered a series of four Hangouts on Air to help merchants make the transition to Google Shopping.
We’re continuing to actively release improvements to the product and we recently started ranking the results in Google Shopping based on a combination of relevance and bid price–just like Product Listing Ads are ranked. While products listed without a bid will continue to show until the final transition to a commercial model is complete in the fall, advertisers who are promoting their products with Product Listing Ads will have better positioning and increased traffic.
Merchants who create Product Listing Ads will also have greater control over where their productions appear in Google Shopping, due to the inclusion of bid as a factor in ranking. And in the future, they will have the opportunity to differentiate their businesses and market special offers, such as, “30% off all refracting telescopes”.
9 Days Left To Take Advantage of Limited Time Offer
In May, we announced Google Shopping, a new initiative to improve our shopping experience that makes it easy for shoppers (your customers) to easily research purchases, compare different products, their features and prices, and then connect directly with merchants to make purchases.
A key part of this initiative was helping make this transition easier for merchants by offering two incentives:
With only 9 days left until the August 15th deadline, we suggest visiting this site to learn more about these incentives today.
We’re focused on ensuring that merchants of all sizes succeed with Google Shopping and the roadmap includes even more exciting changes that will make it easier to manage Product Listing Ads. To get started with Google Shopping, visit our getting started guide
Jennifer Dulski, Director of Product Management, Google Shopping
According to Google, they have released the latest update to their Panda algorithm.
Google posted on Twitter that the update will affect about 1% of search results.
“New data refresh of Panda starts rolling out tonight. ~1% of search results change enough to notice. More context: goo.gl/huekf ”
by A Googler (@google) July 24, 2012
The following post by Jay Akkad, Google Product Manager, Mobile Ads, describes the changes and redesign for Google’s ad formats for Google Maps for mobile.
People use their mobile devices to discover and engage with the world around them. Searching for local information is one of the most common activities on mobile – in the US, said they had done so, and nearly every surveyed country reported numbers over 80%. With Google Maps, they make informed decisions about places to see, shops to visit, meals to eat, and more.
To enable advertisers to better connect with potential customers via mobile search, we have redesigned our local ad formats for Google Maps for Mobile. These have produced measurable results – in initial tests, these redesigned formats increased click-through-rates by 100%. This visual redesign will be rolling out today to the newer versions of Android phones.
The updated formats feature several key improvements:
Ads in Google Maps for Mobile are one of many ways advertisers are delivering relevant local answers to people’s questions on mobile. Likewise, a recent campaign from T-Mobile shows how search ads, combined with location extensions, enabled them to reach users close to their store locations across mobile search and maps.
T-Mobile understood that they needed to adjust their goals and tactics to cater to mobile user behavior. On the difference in user behavior between desktop and mobile campaigns, Kari Nicholas, Media Director of T-Mobile USA explained, “Consumers searching on mobile devices tend to be further down the purchase funnel and have a more informed opinion about what they want, which presents an opportunity for us to influence their decision regarding where to buy while they’re on the go. That’s why we felt it was essential to provide a way for them to easily find our retail locations.” T-Mobile’s approach of using mobile location extensions drove over 160,000 click-throughs and a click-through-rate of 13%. To read more, download the full case study, here.
T-Mobile’s mobile search ads on Google.com and Google Maps for Mobile contain locally relevant information like a user’s distance from their closest location, and the ability to call and get directions to their closest store.
Mobile technology is enabling people to connect with businesses in new ways via smartphones and tablets. People use search and click to businesses’ websites, but they are also clicking to make phone calls, find directions to walk into local stores, and more. To take advantage of these new local search ads on Google Maps for Mobile, make sure you’ve done the following:
We’re looking forward to further understanding mobile usage trends and helping businesses better connect with their customers on the go.
Posted by Jay Akkad, Product Manager, Mobile Ads
Julian Prentice, from Google’s Search Quality Team, talks about the launch of Google’s Webmaster Academy, which offers educational content to help you understand and use Webmaster Tools:
Looking through all of the information in Webmaster Central can feel overwhelming, especially if you’re just getting started with a website. This is why we’re excited to introduce a new set of educational materials in a program called Webmaster Academy. Webmaster Academy provides practical and easy-to-understand lessons for beginner webmasters to help you improve your site with topics like getting your site in our index, providing search engines with helpful information about your video and image content, and understanding Webmaster Tools features.
We’ve organized the content to represent what beginner webmasters should know in a way that’s both structured and modular, meaning you can go through the whole curriculum, or pick and choose your own path. Once you’ve read the articles, you can easily delve deeper into each topic, as we provide links to more in-depth articles. Most lessons are also accompanied by a video from the Webmaster Central YouTube Channel. If you’re looking to understand search and improve your site, Webmaster Academy is for you!
Have feedback? Excellent. Post it in our Webmaster Help Forum.
Posted by Julian Prentice, Search Quality Team
Contributors: Oliver Barrett & Alexi Douvas, Search Quality Team
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