Search Engine Optimisation
Are you a business owner who is frustrated with the amount of online business you are getting and the amount of business that you know you are not getting?
Or should that be you know that your competitors are getting!
Do you want your business to appear at the top of Google when someone searches for your product or service?
Nearly all consumers (97%) now use online media when researching products or services. The misconception is that only young people use these technologies when in fact, nearly all of the buying public now uses them.
Your website, and therefore your online sales, live and die by the amount of traffic you receive.
The simple fact is, if your website gets no traffic, then you do not make any sales or get any clients or leads. Worse still, if there can be anything worse than not getting any traffic, is getting the wrong kind of traffic. After all, your business depends on sales or getting customers/clients and NOT the number of views on your website.
Search Engine Optimisation (SEO)
The Search Engines, like Google, Yahoo, Bing and others, are a great source of FREE traffic that can be highly profitable.
BUT, getting this free fountain of wealth means getting on to Page 1 of those search engines. The higher ranking you have, the more traffic you will get. However, that is not always that easy! Google has even admitted that they take into consideration of over 200 different on-page and off-page criteria when they rank a page.
What is SEO or Search Engine Optimisation?
SEO, or Search Engine Optimisation (or Search Engine Optimization if your live in the US) is the process by which websites and web pages are fine-tuned to help them rank higher in the search engines for the keyword terms that people are searching for.
SEO has been around as long as the internet, and over time more, as more websites have been, and still are being created, increases the amount of competition. This makes getting your website found by your potential customer more and more difficult. In addition to this, Google and the other search engines are constantly changing and tweaking their algorithms to improve the search results for their customers. The people who are making the search queries want relevant results.
Before any SEO work is carried out, comprehensive keyword research needs to be undertaken for you particular market area. This will tell how competitive, or not, as well as how much traffic you could potentially expect. With this information, you should undertake a full analysis of your competition. This will give a good indication on how much work will be required to get on to Page 1 of the search engines for any given keyword. You will also find out whether or not this is actually achievable.
If you would like to learn more on how we can at Blue Square Management can help improve your website’s search engine rankings with SEO, please call us on 01689 602 248 or via email.
