Using Google+ To Grow Your Audience
Below is a great article by Amy Walgenbach, from Google+ marketing, where she describes how to use Google+ to grow your audience. By using Google+, and other Social Media , you not only increase your audience, you engage with your customers and potential customers but you also grow your business. The original article can be found here.
Google+ Pages: Have real conversations with the right people
To get your site on Google+, you first need to create a Google+ Page. On your page, you can engage in conversations with your visitors, direct readers back to your site for the latest updates, send tailored messages to specific groups of people, and see how many +1’s you have across the web. Google+ Pages will help you build relationships with your users, encouraging them to spend more time engaging with your content.
Sometimes you might want to chat with your users face-to-face. For example, if you run a food blog, you may want to invite a chef to talk about her favorite recipe, or if you manage a fashion review site, beauty specialists might want to hold how-to sessions with makeup tips. Hangouts make this easy, by letting you have high-quality video chats with nine people with a single click. You can use Hangouts to hold live forums, break news or simply get to know people better, all in real time.
Circles allow you to group followers of your Page into smaller audiences. You can then share specific messages with specific groups. For example, you could create a Circle containing your most loyal readers and offer them exclusive content.
Our ultimate vision for Google+ is to transform the overall Google experience — weaving identity and sharing into all of our products. Beginning today, we’re rolling out a new experimental feature to a small group of eligible publishers, Google+ Direct Connect — an easy way for your audience to find your Google+ Page on Google search. If you’ve linked your Page to your site and you qualify, when someone searches for your website’s name with the ‘+’ sign before it Direct Connect will send them directly to your Page. For example, try searching for ‘+YouTube’ on Google. Users will also be prompted to automatically add Pages they find through Direct Connect to their circles.
To learn more about how Google+ works for your site, check out the Google+ Your Business site. We’re just getting started, and have many more features planned for the coming weeks and months. To keep up to date on the latest news and tips, add the Google+ Your Business page to your circles. If you have ideas on how we can improve Google+ for your site, we’d love to hear them.
Posted by Amy Walgenbach, Google+ marketing