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Upcoming Live Streamed Google+ Workshops

May 3, 2012 By Leave a Comment
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We’re excited to announce a series of online workshops for YouTube video creators! These workshops cover and the basics and best practices for creating YouTube videos. They will be streamed live on the YouTube Creators Google+ Page and are open to any video creators with a computer and internet connection.

Here are the dates and topics:

They will each be one-hour long, starting at 9am PT / Noon ET. There will be a 30 minute Q&A period afterwards to answer all of your questions.

RSVP here to receive email notifications about these workshops.

We look forward to seeing you in a Google+ Hangout soon!

Austin Lau, Creator Programs Specialist, recently watched “Bohemian Rhapsody On The Way To School.”


YouTube Creator Blog

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Upcoming changes in Google’s HTTP Referrer

April 24, 2012 By Leave a Comment
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Webmaster level: all

Protecting users’ privacy is a priority for us and it’s helped drive recent changes. Helping users save time is also very important; it’s explicitly mentioned as a part of our philosophy. Today, we’re happy to announce that Google Web Search will soon be using a new proposal to reduce latency when a user of Google’s SSL-search clicks on a search result with a modern browser such as Chrome.

Starting in April, for browsers with the appropriate support, we will be using the “referrer” meta tag to automatically simplify the referring URL that is sent by the browser when visiting a page linked from an organic search result. This results in a faster time to result and more streamlined experience for the user.

What does this mean for sites that receive clicks from Google search results? You may start to see “origin” referrers—Google’s homepages (see the meta referrer specification for further detail)—as a source of organic SSL search traffic. This change will only affect the subset of SSL search referrers which already didn’t include the query terms. Non-HTTPS referrals will continue to behave as they do today. Again, the primary motivation for this change is to remove an unneeded redirect so that signed-in users reach their destination faster.

Website analytics programs can detect these organic search requests by detecting bare Google host names using SSL (like “https://www.google.co.uk/”). Webmasters will continue see the same data in Webmasters Tools—just as before, you’ll receive an aggregated list of the top search queries that drove traffic to their site.

We will continue to look into further improvements to how search query data is surfaced through Webmaster Tools. If you have questions, feedback or suggestions, please let us know through the Webmaster Tools Help Forum.

Posted by , Webmaster Trends Analyst, Switzerland


Google Webmaster Central Blog

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Upcoming Webinar: GoMo for Publishers

March 25, 2012 By Leave a Comment
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As part of our ongoing GoMo initiative, last week we connected with nearly 500 digital advertisers in a live webinar to share tips and tools on how to optimize advertiser websites for mobile.  This Thursday, we’ll be hosting a second webinar, GoMo for Publishers:  Mobilize Your Site and Maximize Your Ad Revenue, with an exclusive focus on the needs of online publishers.

Mobile web consumption is exploding.  For many publishers, mobile traffic represents more than 30% of total site visits, and the trends continue to point upward.  Despite this, 80% of online publishers don’t have a mobile-optimized website, and they risk losing their fastest-growing audience.  61% of consumers would likely never return to a site with a poor mobile experience.1  That’s why we recently launched GoMo for Publishers, to provide publishers with new tools to start optimizing for mobile.

Join Google on Thursday, March 22nd at 10:00 am PT/1:00 pm ET, to discuss why it’s imperative to build for mobile and delight your mobile users  We’ll show you all the tools you need to get you ready to go mobile. Sign up today and log on to learn:

  1. Why go mobile? Your users have gone mobile in a big way, hear why you must follow suit.
  2. 10 tips for building mobile sites   Mobile is different.  Learn 10 practical tips for building engaging, uniquely mobile experiences.
  3. Best practices in action Hear from web publisher FindTheBest about the success they have seen from going mobile. 
  4. How to get started Google is here to help. Learn about tools we’ve created to get you started on the path to delighting your users and maximizing your mobile revenue.

Sign up for the webinar today.  We look forward to seeing you on March 22th!

Posted by Joseph Corral, Product Marketing Manager, Google Mobile Ads
Source (1): Compuware, “why the mobile web is disappointing end-users.” March 2011


Google Mobile Ads Blog

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Attend an Upcoming DFA Training

March 1, 2012 By Leave a Comment
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Whether you’re new to DFA or you’re a seasoned trafficker, the training team has several training options to help expand your knowledge of DFA. We offer classroom and webinar training, so choose the option that best fits your needs. Visit the DFA Help Center to register (sign-in required).

Classroom Training

DFA Fundamentals: This full-day course (10am-5pm) is for new DFA users looking to understand the fundamentals of third-party ad serving including best practices for campaign trafficking, serving your ads and pulling reports.

  • Chicago – February 15
  • San Francisco – February 23
  • Los Angeles – February 28
  • Cambridge – March 1

DFA Trafficking Lab: Get more practice trafficking campaigns. These sessions cover the basics such as assigning landing pages to creatives, updating campaigns, setting up geo-targeting and using creative rotation.

Class Prerequisite:Attendees should have taken the DFA Fundamentals class in the previous two months or have less than two months trafficking experience.

  • Chicago – February 16
  • San Francisco – February 24
  • Los Angeles – February 29
  • Cambridge – March 2

MediaVisor: Learn more about planning and creating campaigns, advertisers, site placements and IOs as well as how to send RFPs.

  • Los Angeles – February 29
  • Cambridge – March 2

Webinar Training

Managing Creatives in DFA: The Fundamentals – February 14
Learn about the different types of creatives and the basic creative trafficking process.

Making Use of Creative Templates and Optimization – February 21
Learn more about optimizing performance on your creative assets by setting up criteria for rotating your ads based on campaign goals.

Making Sure Your Creatives Work and Troubleshooting – February 28
Learn how to troubleshoot common creative questions.

DFA for New Users – February 22
An introduction to the fundamentals of DFA.

Be sure to check back with us on this blog for regular updates to our training schedule. We look forward to seeing you in class.

Posted by Amanda Gangl, DFA Product Trainer


DoubleClick Advertiser Blog

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Upcoming improvements to accuracy of subscriber counts

January 24, 2012 By Leave a Comment
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UPDATE (1/11/12):

We will be holding off on the single day adjustment (the January 12th date is being postponed) until we can address some discrepancies we found in synchronizing the public counts with YouTube Analytics. Everyone involved in this project is determined to ensure that this change is clearly understood by users, so we will postpone the single day adjustment until we can ensure that both the public count and YouTube Analytics data are consistent and unambiguous. We will let everyone know once we have a firm date in mind.
However, the enhanced techniques for despamming new subscriptions will be implemented as scheduled (tomorrow), as there are no such complications. We will continue to keep everyone up to date on how this develops.

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1/10/12

At YouTube, we take the accuracy of subscriber counts seriously.  Subscriber counts are a reflection of a creator’s level of engagement with viewers, and a serious source of pride in the community.  Many creators also use subscriber counts to measure their expectations for how many views their new videos should receive, by comparing total subscriber counts to number of views received from subscription sources in YouTube Analytics.  


As a result, we are enhancing our efforts to ensure that all subscriber counts are as accurate as possible.  On January 12th, we will take the following steps to improve the quality and integrity of subscriber counts across the site:

  1. Remove inactive and closed accounts from total subscriber counts.  We will remove all such accounts from subscriber numbers on January 12th, and continually update subscriber counts as subscribers become inactive or close their accounts.

  2. Improve techniques for preventing artificial inflation of subscriber counts.  Recently, we’ve seen a rise in creative agencies and vendors that claim to increase subscribers while complying with the YouTube Terms of Service.  In most cases, those claims are false; the purchase or gaming of subscribers is a violation of our Terms of Service.  Accordingly, we are taking the following steps to prevent some users from artificially inflating their subscriber counts:

    • Effective January 12th, we will implement a more rigorous system that will prevent new subscriptions generated from these malicious sources from being added to subscriber counts.

    • Beginning January 12th, we will retroactively adjust subscriber counts to not include subscriptions generated by artificial sources on an ongoing basis.
    • Please note: While we are updating subscriber counts to remove such subscriptions from the totals, we will not stop delivering videos to these subscribers, even if they are artificially created accounts.  This means that even if we mistakenly remove a subscriber from a subscription account as invalid, this will in no way affect your views.  

By ensuring the quality of subscriber counts, we hope that this metric will be a more valuable data point for creators.  Creators who have not attempted to inflate their subscriber counts should only see a limited drop–resulting from the removal of inactive and closed accounts–while users who have benefitted from abuse will get a reality check.

David Boyle, YouTube Staff, recently watched “2012 Taipei 101 New Year Fireworks HD complete ??101?? Taiwan 2011 / 2012 (UFO ?).”



YouTube Creator Blog

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