The History Of Google

Google: From Idea To Present Day

The following short video tells the story of  Google from its inception to the present day. 

How To Add A Business To Yellow Pages For Free

Video Tutorial: How To Add Your Business To Yellow Pages

Yell.com ButtonThe following “How To” video will show you how to add your business to the Yellow Pages online directory.

What Is Yellow Pages?

The new version of Internet Yellow Pages is a local search directory which provides content with the added ability to refine the search to find the needed service. The new search engine now prioritizes local businesses in its results rather than the results being dominated by regional or national companies. All services offer paid advertising options which typically offer preferred placement on search results pages.

Local Businesses Need Help Adding Your Business To Yellow Pages?

If you and your business needs help with adding your business to Yellow Pages, you need to call us on 01689 602 248 or email us.

How To Add A Business To Yahoo Local

Video Tutorial: How To Add Your Business To Yahoo! Local

Yahoo LocalThis short video tells your step-by-step how to add your business to Yahoo! Local.

What Is Yahoo! Local

Yahoo! Local is a Yahoo! service to find local businesses and services and view the results on a map, as well as user reviews, maps and driving directions.

By adding your business to Yahoo! Local, you will be reaching everyone who uses or is searching for your business or service, making it more visible to your customers and potential customers.

Local Businesses Need Help Setting Up Yahoo Local?

If you and your business needs help with creating and adding to Yahoo Local, you need to call us on 01689 602 248 or email us.

How To Set Up LinkedIn Company Page

Video Tutorial on How To Set Up LinkedIn Company Page

This quick “How To” video, shows how you and your business can create and set up a LinkedIn company page.

What is LinkedIn

LinkedIn is a business-oriented social networking site. As a business owner, LinkedIn allows you to communicate and engage with other business owners.

LinkedIn is great for B2B networking and lead generation as you have the potentional access to contact business owners directly.

Local Businesses Need Help Setting Up LinkedIn?

If you and your business needs help with creating and joininng LinkedIn or other Social Media networks, you need to call us on 01689 602 248 or email us.

How To Set Up Google Plus For Businesses

Video Tutorial: How To Create a Google Plus Account For Local Businesses

The following video tutorial shows you how to create and set up a Google Plus account.

What is Goolge Plus?

Social Media Marketing Google PlusGoogle+, sometimes written as Google Plus or G+, is a multilingual social network owned and operated by Google.

If you own a business, especially small business owners, then creating and setting up a Google Plus account, if you have not already, is something you should really consider.

Why? Because Google is merging their products with Google Plus. A good example of this is with Google Places. Google Places, the local business directory, has now been transformed in Google Plus Local.

Local Businesses Need Help Setting Up Google Plus?

If you and your business needs help with creating and joining Google Plus or other Social Media networks, you need to call us on 01689 602 248 or email us.

A Universal Language for Video Ads

[Cross-posted from the DoubleClick Publisher blog]

Like many New Yorkers, I can’t imagine life in this city without the subway – it’s essential to how the city operates, creates millions in economic value, and even features great mariachi bands. But the subway wasn’t always this efficient. In the early 1900s, there were multiple subway systems, with different size train cars, running on different track configurations – even one propelled by air! Today, after the unification of these subway systems, everything works seamlessly together.

So what does the subway system have to do with video advertising? Well, the two dominant video advertising guidelines — VAST and VPAID — are like the unified transportation system for video advertising. VAST and VPAID define a common language that unifies the diversity of the video advertising industry: Flash and HTML video players, ad networks and exchanges, mobile devices and connected TVs, 30 second spots and interactive overlays.

At Google, we’ve been longtime supporters of video advertising standards. We’re happy to announce our support for the latest set of guidelines announced at the IAB’s Digital Video Marketplace Event today. This means that we’ll be implementing VAST 3.0, VPAID 2.0 and VMAP 1.0 across our video advertising products. Together, these three guidelines strengthen the video advertising infrastructure already adopted by most participants in the video ecosystem. The Video Suite also adds support for skippable ads, podding, in-ads privacy notices and ad sequencing, while offering greater clarity around compliance and mobile scenarios.

What benefits can you expect from VAST 3.0, VPAID 2.0 and VMAP 1.0?

  • If you’re a publisher, interoperability will improve and you’ll be able to accept a wider set of video ad formats with less technical work. The new error codes will also help with troubleshooting of third party served ads.

  • If you’re an advertiser, the Video Suite allows you to create more engaging brand stories that reach a wider audience across all devices. You’ll be able to take greater advantage of skippable ads, which offer new pricing models focused on performance.
  • If you’re a vendor, the technical details of these specs really matter, and we’ve provided much more clarity around the compliance requirements for video players and ad servers.

So much has changed in the online video space in just ten years, that we thought we’d take a trip down memory line with this infographic:

As an industry, we’ve started to take VAST and VPAID for granted, much like New Yorkers and their subway system. That’s a good thing, because it means they’ve become an essential part of powering our economy.


DoubleClick Advertiser Blog

A Universal Language for Video Ads

Like many New Yorkers, I can’t imagine life in this city without the subway – it’s essential to how the city operates, creates millions in economic value, and even features great mariachi bands. But the subway wasn’t always this efficient. In the early 1900s, there were multiple subway systems, with different size train cars, running on different track configurations – even one propelled by air! Today, after the unification of these subway systems, everything works seamlessly together.


So what does the subway system have to do with video advertising? Well, the two dominant video advertising guidelines — VAST and VPAID — are like the unified transportation system for video advertising. VAST and VPAID define a common language that unifies the diversity of the video advertising industry: Flash and HTML video players, ad networks and exchanges, mobile devices and connected TVs, 30 second spots and interactive overlays.

At Google, we’ve been longtime supporters of video advertising standards. We’re happy to announce our support for the latest set of guidelines announced at the IAB’s Digital Video Marketplace Event today. This means that we’ll be implementing VAST 3.0, VPAID 2.0 and VMAP 1.0 across our video advertising products. Together, these three guidelines strengthen the video advertising infrastructure already adopted by most participants in the video ecosystem. The Video Suite also adds support for skippable ads, podding, in-ads privacy notices and ad sequencing, while offering greater clarity around compliance and mobile scenarios.

What benefits can you expect from VAST 3.0, VPAID 2.0 and VMAP 1.0? 


  • If you’re a publisher, interoperability will improve and you’ll be able to accept a wider set of video ad formats with less technical work. The new error codes will also help with troubleshooting of third party served ads.
  • If you’re an advertiser, the Video Suite allows you to create more engaging brand stories that reach a wider audience across all devices. You’ll be able to take greater advantage of skippable ads, which offer new pricing models focused on performance.
  • If you’re a vendor, the technical details of these specs really matter, and we’ve provided much more clarity around the compliance requirements for video players and ad servers.


So much has changed in the online video space in just ten years, that we thought we’d take a trip down memory line with this infographic:


Click through for the full infographic


As an industry, we’ve started to take VAST and VPAID for granted, much like New Yorkers and their subway system. That’s a good thing, because it means they’ve become an essential part of powering our economy.


DoubleClick Publisher Blog

Reaching your audience with online video

Each day, people are turning to online video for news, entertainment, and information. More than 800M unique users visit YouTube each month, and 60 hours of video are uploaded every minute. So it’s no wonder that video ads are one of the fastest growing online ad-formats this year.
Many brands are already using video ads to reach their marketing objectives, from launching a product to building brand awareness. Video ads can not only increase brand recall, but can help your client reach niche or hard-to-reach audiences. In fact, research shows that YouTube and TV ads work better together.

To make it easier to create and manage video advertising campaigns at scale, we’re introducing a number of new products, resources, and tools today:

Google AdWords for video now available to all. Similar to search advertising – where you pay for clicks and set budgets with bids – we created a new model for video advertising. With Google AdWords for video, you only pay when someone chooses to watch your ad and you can create and manage video campaigns from the same platform as your search and display ads. You can create an account and start promoting your first video in less than 5 minutes. With AdWords for video you can:

  • Find the right audience: AdWords for video provides a range of options to reach the right audience. For example, you can promote your video by keyword to appear in YouTube search results, or you can choose to show your ad against content your customers are most interested in – such as sports or music. Connect with your audience on YouTube and the Google Display Network, which includes millions of websites. AdWords for video links to your YouTube account so you can easily start a video campaign with your existing videos.
  • Measure the effectiveness of your spend: On average, we’ve found that YouTube video ads drive a 20 percent increase in traffic to your website and a 5 percent increase in searches for your business (Google Campaign Insights, 2011). With AdWords for video, you can find out how viewers are engaging with your brand during and after they watch your ad. You can see how many viewers watched your entire video, visited your website, stayed on your channel to watch another video, or subscribed to your channel, after viewing your ad.
  • Only pay for engaged views: With TrueView video ads you only pay when viewers choose to watch your ad so you aren’t charged when viewers skip your ad if they aren’t interested or have already seen your video. This means your ad budget is focused on viewers interested in your video. By displaying a call-to-action overlay on your video you can talk about a sale or specific offer to your viewers, share more information about your business, or drive traffic to your website.

Advertiser Playbook and support. To share best practices and tips on how video can be a core part of your client’s business toolkit, we created a YouTube Advertiser Playbook. The Playbook covers everything from creating interesting content to promoting a video with ads. If your client needs help making a video, our My Business Story is a free tool they can use to create their first video. AdWords advertisers can also call our free phone support line, 866-2-GOOGLE, to get started with AdWords for video.

$ 50 million in free advertising. We’re giving away $ 50 million in free Google AdWords advertising to help more than 500,000 businesses get into video. If your client is new to AdWords, they can receive a $ 75 credit when they sign up. To put that into context, with $ 75 a video campaign can reach more than 1,500 of your client’s most valuable customers on YouTube for one month. Request the free credit here.

YouTube Ambassador program. To recognize business owners that are already using YouTube to grow their business, we’re naming 9 businesses from across the country to our first ever YouTube Ambassador program. These businesses have seen outstanding success in reaching new customers, building a brand, and engaging their fans with video. Hear their stories and learn more about the YouTube Ambassador program.


Hear from GoPro, who built a brand — and a business — on YouTube

If your client has a video you want to promote, get started with AdWords for video. And, join our YouTube for Marketers page on Google+ to stay up-to-date on our latest video marketing innovations.

Posted by Baljeet Singh, Group Product Manager, YouTube


AdWords Agency Blog

New Gmail features: YouTube video + image sharing, People widget, Adding people to Google Plus

Users on Google Plus will now see the following new features:
– Share YouTube videos and inline images in Gmail messages with one-click
– Add Google Plus users to circles directly from Gmail messages

Additionally, there is a new People Widget in the upper-right hand corner which will show the last three images a contact has sent. Clicking on the image will take you to that particular Gmail message.

Release track:
Rapid & Scheduled

Editions included:
Google Apps, Google Apps for Business, Government and Education

Languages included:

All languages supported

whatsnew.googleapps.com

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